BSOD on new computer when playing newer games

Hello,
I just built a brand new computer, three days ago, and it's very fast and stable except when playing games. The two that always BSOD within 20 minutes are Deus Ex: Human Revolution and Crysis. I play with the settings maxed out, and it's silky smooth (until it crashes). Other games that don't have high system reqs play reliably, like Binding of Isaac and Cave Story.
I have tried updating to the newest nvidia drivers for my GTX 570, and the newest BIOS for my Asus P8Z77-V, but no change. Windows auto-update is on, Service Pack 1 is installed, etc.
I've played these games while monitoring temps. GPU reaches and hovers around 60C, CPU and mobo around 40C.
I've tried fiddling with the Asus automatic-overclocking features, and got my CPU up to about 4.2gHz, but this doesn't seem to make any difference. The computer BSOD'd before I started tinkering, and still does.
Attached is the latest picture of the BSOD, and my SF Diagnostic info.

Thank you in advance!

BCCode: 1000007e
BCP1: FFFFFFFFC0000005
BCP2: FFFFF88004C146E3
BCP3: FFFFF880031A8768
BCP4: FFFFF880031A7FC0
OS Version: 6_1_7601
Service Pack: 1_0
Product: 768_1

System:
OS Microsoft Windows 7 Home Premium 64-bit 7601 Multiprocessor Free Service Pack 1
CPU Intel(R) Core(TM) i5-3570K CPU @ 3.40GHz
Motherboard ASUSTeK COMPUTER INC. P8Z77-V
Memory 16.00 GB
Graphics Card NVIDIA GeForce GTX 570
Sound Card (1) High Definition Audio Device (2) NVIDIA High Definitio
Screen Resolution 1920 x 1200 x 32 bits (4294967296 colors) @ 59 Hz
PSU OCZ ModXStream 700 watt
Cooling CoolerMaster Hyper 212 Evo
Hard Drives (1) SAMSUNG SSD 830 Series ATA Device (2) WDC WD1002FAEX-00Z3A0 ATA Device (3) WDC WD1502FAEX-007BA0 ATA Device (4) WDC WD5000AAKS-00UU3A0 ATA Device (5) USB 3.0 Plugable SATA U3 USB Device

 

Solved! It was a mayflash usb controller driver.