telemetryverification.net - anyone know about it?

Hi Guys,

Last couple of days my security software (Panda) has been reporting access to telemetryverification.net - please see screenshot of alert attached - as you can see its a very long URL, but the ultimate domain is telemetryverification.net. Very little on it from a google. Panda does report some false postives, so i don't immediatly think its harmful. I have just completed the malware removal guide (just in case) and everything is reporting clean. Actually the computer is my parents', and haven't used in a while - but it seems to me that access to that domain is reported after i update Flash - but that might not be the case. Anyone got any thoughts or info on this site? I was expecting to find out much more from a google, but there is very little.

Thanks in advance,

M